Newly qualified therapists can be more appealing

Newly qualified practitioners often need a confidence boost in the early months and years of their new career in private practice to truly believe that they can succeed. The marketplace in counselling and psychotherapy is indeed very crowded and it can be tempting to think that others are more confident and experienced and, therefore, have more to offer than you.  Indeed, experienced therapists will often highlight the number of years that they have been practicing as a way of adding value in the therapy room.

It is important, however, to not be disheartened by this. Sure, clients will want to feel reassured that they are sitting with someone who can demonstrate the holding capacity that years of experience can bring. However, clients do not want to feel that they are with a cocky therapist who might appear complacent in their work. Clients won’t know, for instance, that someone who trained many years ago has kept pace with developments in the field through their own continuing professional development.

Being recently qualified in the marketplace can actually have its own advantages and unique appeal. Clients may potentially feel more attracted to a newly qualified therapist as they might have a different energetic appearance in their approach to the work. The perception might be that you are more enthusiastic and positive, being fresh from your studies, than someone who qualified many years ago.  Clients may also feel that they will receive more attention from a practitioner starting off in their career than from someone who potentially has a busier diary. Who wants to be the sixth or seventh client in a busy therapist’s day? Of course, a recently qualified therapist can also have a busy diary and it is also true to say that an experienced therapist’s diary is not necessarily ‘full’. However, generally speaking, client perception is that you are more likely to be busier the longer you are practicing and they could see more recently qualified practitioners with more appeal.

Building your confidence for private practice is a crucial component of successful outcomes. It is necessary to believe that you have a special offering. If you don’t believe that, will your clients?

If you are interested in this topic why not come to one of our courses specifically aimed at helping you develop the confidence to succeed in building a thriving practice. New dates have just been announced so take advantage of an early bird discount.  You will have the opportunity to engage with the self-limiting belief system that might be holding you back. You will also be given the secrets of success not taught by your training institute and will learn about business planning. See here for booking details.


Business plans may be boring but are very necessary

Therapists and coaches will often find business planning a difficult experience after finishing their experiential training. Practitioners will invariably want to concentrate on their connection with clients, and the actual work, rather than setting their minds to the development of a business strategy. Therapy and business strategy are not always easy bedfellows. However, for private practice to thrive and to be sustainable, your success will largely come from building your client base and securing new referrals. This might require undertaking market research, building brand awareness (such as why should a client choose you?), and promotion of your new practice with business cards, leaflets and a website. People who finish their training often struggle to know where to start with the number of tasks associated with business planning.

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