Therapists and coaches will often find business planning a difficult experience after finishing their experiential training. Practitioners will invariably want to concentrate on their connection with clients, and the actual work, rather than setting their minds to the development of a business strategy. Therapy and business strategy are not always easy bedfellows. However, for private practice to thrive and to be sustainable, your success will largely come from building your client base and securing new referrals. This might require undertaking market research, building brand awareness (such as why should a client choose you?), and promotion of your new practice with business cards, leaflets and a website. People who finish their training often struggle to know where to start with the number of tasks associated with business planning.
For these activities to be successful it is important to not only believe in yourself (it is a crowded marketplace, after all) but also to become familiar with the tasks involved in building your business. The more confident you are the more seamless your business planning will be. Do you, for instance, know about the pros and cons of sole trader status versus a limited company route for tax and regulatory purposes? What needs to be included in your terms and conditions? Do you know about a niche market or will you be targeting a wider market in your marketing campaign? What about the technical ability of building a website and developing the specifics of an online marketing campaign? These questions might seem daunting but becoming familiar with them can provide clarity and direction in your journey.
A workshop in Central London takes place this Saturday to discuss the tasks and challenges involved in developing a private practice. Learn about the secrets to success in building a thriving private practice. See here for more details: Event Flyer