I’ve heard a lot of therapists who’ve said: I just don’t do social media or blogging.
I get it.
It’s not what you were trained to do.
Perhaps you identify as a digital dinosaur, and dread the idea of learning about this seemingly impenetrable world.
Yes, I can understand. It seems endless.
Social media can also feel time consuming, and minus the deep satisfaction and purpose that successfully guiding a client through a traumatic time can have.
There’s also that fear of posting something, and of only hearing a echo from the blogosphere.
If this isn’t enough already, we also usually have fears around what to publish, and whether it will breach professional boundaries around disclosure, and of course, whether we’ll be any good at this writing malarkey.
So, in spite of all of this.
What on earth is the point?
1) Blogging positions you as an expert in your field.
When you write about subjects, such as teenagers with eating disorders, or coping with anxiety, you communicate your expertise in this field to your clients. This gives clients the confidence and reassurance that they are coming to the right person. I’ve had client’s who have told me that they came to me because they read my blog posts and they resonated with what they read. Clients like to hear your voice. When you blog clients also get a sense of your tone and approach. I believe that clients are much more likely to choose a therapist they can ‘get a feel for’ then an unknown quantity.
2) It helps with Search Engine Optimisation (SEO), basically how high up you are on the page when someone searches on google, for example, “counselling in London Bridge”.
a) Your rank in search engines is affected by how much fresh content you deliver (aha, hence the blogging). So the more you post good quality content, the higher you website is likely to rank. If you blog on your website you will see up to 55% more traffic than sites that don’t (read the full stats here.) If that’s not motivation to blog, I don’t know what is!
b) In addition, blogging is an opportunity for you to use important keywords (there’s a lot to cover on keywords, so if you want to learn more check out our workshops here.) Keywords are search terms that people type into google, and if you use the right ones in the right way, guess what, you get more clients visiting your website.
c) People will share your blogs, and in doing so will get you higher up in the Google rankings, which again, means more potential clients.
3) It positively impacts your client. When we start blogging intensively on a certain issue, like depression in mid-life, we start to become more fluent and confident in this area. I’ve noticed that statements I’ve made, or conclusions I’ve come to in my blogs have come up in sessions. When we blog we have already created a map for thinking about a particular issue before a client talks about.
If you’d like to ask us a specific question, or you just want to share your experience of blogging please do so in the comments section